Luiz Carlos Trabuco Cappi has worked for Bradesco Bank, the most successful bank in Brazil, for over 22 years. Luiz started as a runner for the bank, not even getting paid. After a few of his comments and suggestions as it relates to marketing, Luiz was immediately hired and placed in the marketing department.
In less than four years, Luiz Carlos Trabuco Cappi became head of the marketing department. Luiz was able to attract more investors through his unique ideas of promoting the bank physically and digitally.
Luiz Carlos Trabuco Cappi is now taking another leap in Bradesco. Luiz will become the new CEO in just a few short weeks. Lazaro De Mello Brandao recently resigned. Lazaro loved his job, but he has family matters that need his attention. During his resignation speech, Lazaro stated that it was an honor to watch Luiz grow from a runner to head of the marketing department. Lazaro then announced that Luiz would succeed him. Luiz was speechless because he had no idea this was going to be announced. Lazaro finished his speech by explaining all the reasons why Luiz Carlos Trabuco Cappi is perfect to become president of the bank. Lazaro received a standing ovation as he left the podium, and Luiz also received a standing ovation as he stepped up to the podium to thank Lazaro for suggesting him for the position.
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Luiz Carlos Trabuco Cappi attended several colleges in Brazil. He received degrees in business, psychology, and philosophy as it relates to business. Luiz attended college while still retaining his job at Bradesco. He utilized his education to make Bradesco a better place and to advance the banking industry in Brazil in general. Luiz graduated with high honors. He dedicates his education to Lazaro De Mello Brandao who was able to get Luiz a scholarship which paid for more than 80% of his entire education.
In the year 2017, Bradesco Bank was listed as number one for having the highest number of account holders in Brazil. Bradesco was also listed as number one for having the lowest interest rates. Almost 75% of people who purchased a home in Brazil in 2017 acquired their mortgage loan from Bradesco. The only place where Bradesco struggled in 2017 was with shareholders. Due to the uncertainty of the stock market, many shareholders pulled away from Bradesco.
In a recent interview, Luiz Carlos Trabuco Cappi stated that he is happy to know shareholders pulled away from Bradesco in 2017. He continued by saying he is happy to know the weakness of the bank. He plans to spend the next 7-12 months focusing on ways to get and keep shareholders. Luiz also has a two-hour presentation that will be displayed at the 2018 Shareholders Convention. This presentation is expected to outline where Bradesco is as it relates to shareholders and where it’s expected to be by 2019. Luiz is also going to have world renown financial specialists discuss his plan and explain why it’s a sure thing.
Search more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5194121/trabuco-apesar-das-incertezas-investidores-acreditam-no-pais