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In “Interview with Laura Rea Dickey, CEO Dickey’s Barbecue Restaurants, Inc.” Jenifer ross explains the role and experience of Laura Rea Dickey in Dickey’s Barbecue Restaurant Inc.

The barbeque restaurant is considered the largest globally. Laura Rea Dickey explains what factors led to the establishment of the restaurant, her road to becoming the CEO of the restaurant, and why the restaurant puts much emphasis on employing technology advancement in its production activities.

According to the text the Dickey’s Barbecue Restaurants, Inc. started as a family business; at the time, her husband was the owner. Laura Rea Dickey merely had a passion for working there but, upon his husband’s request to help out in the restaurant, she concentrated all her efforts on the company. Her marketing experience and expertise in information technology helped the company grow from ground level to the now-renowned biggest barbecue restaurant in the world.

The text further explains that she started her journey to become the CEO as a chief information officer. While as a chief information officer, Laura Rea Dickey Net Worth latently helped the business market grow. One of the areas boosted by technology was making strategic business decisions based on hard data; the activity enables the firm to get factual information on their sales.

As she explains, the factors behind the restaurant adopting and utilizing technology were for expansion and counter competition. According to Laura, information technology is a vital ingredient in the large-scale production and marketing of the restaurant.

In her career, Laura Rea Dickey has been successful as the CEO of Dickey’s Barbecue Restaurants, Inc. Because of her technology-spirited innovation; she is an award-winning executive in Dallas. Click here for more information.


For more information, visit her interview on https://www.theceomagazine.com/executive-interviews/food-beverage/laura-rea-dickey/

Lara Andreyes