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Wes Edens, a co-founder of Fortress Investment Group, loves taking risks. Just a few years ago, during the height of the economic crisis, he took an unusual gamble, returning to the business of subprime lending. Today, his firm owns and operates the largest privately held portfolio of subprime mortgage loans, worth about $3 billion. And he’s not done yet: He’s also taken a stake in self-driving vehicle technology.

Wesley Eden, a co-founder of Fortress Investment Firm, enjoys taking the risk. In 2010 just a few years after the financial crises, he notably returned to subprime lending. While other investors were getting out of the risky business, he chose to continue. He made a huge deal about his firm, Fortress Investment Group. It has been creating money by buying assets that may not make sense to others at the moment. A lot of people love his company because they feel safe with him. Wes Edens is one of the people who invested in Fortress Investment Group. He founded Wes Edens Capital Partners, a private equity fund, with his son. They’ve been investing in small businesses for almost 20 years.

The Fortress Investment Group founder and entrepreneur Wesley Edens believes he can beat conventional wisdom by betting against the market consensus. Wes Edens says his goal is to take a contrarian view of investing instead of following popular trends. He wants to see things for what they are, not how others think they should be.

Mr. Eden took control of the basketball team that hadn’t won a championship in over 50 years and bet on a franchise that had failed to win a tournament in nearly 60 years. He also bought an interest in the failing English soccer team Aston Villa.

When Wes Edens began investing in startups, he saw something special in smaller companies and their founders. Their passion for creating great products often got lost in the larger firms they worked under. By helping these smaller companies grow into market leaders, he wants to allow them to spread their wings and fly high again. His investment style focuses on providing capital, guidance and management services to small and medium-sized companies, giving them access to the resources they need to scale and thrive.

Lara Andreyes