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Triller Fight Club and the streaming platform FITE, which is also owned by Triller Fight Club were both nominated at the 3rd Annual SportsPro OTT Awards. Triller Fight Club is a fairly new business created by Ryan Kavanaugh and music legend Snoop Dogg.

Triller Fight Club first came onto the scene with the much-touted Jake Paul vs. Ben Askren, which took place on April 17, 2021. Jake Paul was a YouTube star who turned boxer and he took on Ben Askren who was an MMA champion. While there isn’t anything unusual about a sanctioned fight, Ryan Kavanaugh created a unique sporting event by combining music and professional-level fight cards. This unique combination along with the marketing that was used garnered Triller and FITE Over the Top Awards from SportsPro.

The awards themselves seek out sports companies that are using unique and creative ways to not only broadcast but also promote their unique offerings. Triller Fight Club was nominated for its collaboration with popular music acts like Justin Bieber, Doja Cat, Diplo, Snoop Dogg, and Ice Cube, along with offering top-notch fight events.

Ryan Kavanaugh gave devoted sports fans a unique experience that hasn’t been offered before. In addition to the fights, the marketing innovation through their company FITE has also been very successful. FITE offers PPV and SVOD events that are distributed via streaming platforms, apps, online, and through social media and conventional media platforms. The company currently has 5 million registered users.

Both companies fall under the larger parent company, TrillerNet. TrillerNet is leveraging the internet and modern technologies to deliver content to a large and diverse audience. The company brings content like the music and sports combination, along with fashion, entertainment, and various influencers across various industries. The Triller app has 350 million users around the world.

 

Lara Andreyes